Proof Positive: How to Establish Trust with Potential Clients

In business, people must trust you before they buy from you. One way to establish trust is through proof. So, how do you show proof? Here are a few strategies:

• Showcase your portfolio, demonstrating the quality of your work.
• Share testimonials, which serve as endorsements from satisfied clients.

When starting a new business, consider doing work for charity in exchange for a successful case study and testimonials. This way, when you start charging for your services, people can buy from you with confidence. Whenever someone praises your work, capture a screenshot and publish it on your website. This will help build credibility and reinforce trust with potential customers.